About the project
We rejoice when we breathe the fresh air of Transylvania. Along with historical monuments, traditions and customs, culture and traditional crafts, the air quality in this region is a precious element that is part of the local heritage. The MET Foundation understood the need to protect it and, together with the AccorHotels-Orbis group, has been carrying out an extensive reforestation project since 2009.
True to its proven principles over time, the Foundation is involved in projects that aim to improve the lives of Transylvanian communities, in accordance with the values inherited from generations. At this point, the MET vision fits very well with the Plant for the Planet project, proposed by the AccorHotels-Orbis group: this is how a successful green project began.
Concept
We used to find in high-end hotels, where we stayed at, a card on which it was advised to use the same towel the next day, to reduce resource consumption. In the case of our project, the result is not an abstract one. It is easy to understand where our efforts are directed at: fewer washed towels transform into forests, in the foliage where countless birds reside.
The Accor-Orbis hotel group started the Plant for the Planet project in 2009. The idea of the project was simple: they convinced some of their customers to reuse their towels. The consumption of detergent and water was thus reduced, and the hotel group used half of the funds for a large reforestation project. Plant for the Planet takes place today in 25 countries around the world, and Romania was the only European partner of the group until 2014, when the project became Planet 21. The project is based on a close collaboration between customers and employees of the hotel chain and then between the hotel chain and local communities. Everyone has a key role, and the success of the project depends on everyone’s contribution.
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